In packaging your product, you must keep in mind that this has marketing and practical functions. On one hand, it ensures that your product is safely sealed inside. Food items such as honey need proper packing in order to prevent spillage. On the other, packaging helps establish your brand to the public’s consciousness. This is why you have to make sure that your honey labels can capture the interest of your target market.
In making your labels become more eye-catching, you can do any of the following ideas:
Take into consideration the hue of your product. Pick a colour that will complement the product. It can be inspired by the tint of the item itself or its source. Honey and bees are coloured yellow, so it is best to choose any colour that harmonises with it.
Adhere to a Theme
A creative theme plays a big role in marketing your item. A fun and colourful theme can attract youthful customers, while a simpler design can catch the attention of minimalists.
Image and Fonts
Graphics provide a great way to catch the attention of customers. Its appearance can range from minimalist designs to more glamorous ones. An important element of honey labels is your brand name and logo because it also a way of promoting your brand. Readability also catches the interest of consumers. Font style, size and design contributes to this to choose your font face wisely!
Material and Finish
The type of material and finish you choose can influence buyers to purchase your product. Materials that are easily ruined and detached are not ideal for products that are chilled or exposed to moisture. You can use foil film, paper stickers or plastics as labels. You can also choose from matte or glossy finish.
There are many creative ways to make honey stand out. Using differently shaped jars or containers, attaching stylish ropes and using intricately design wrapping paper can help achieve this goal. If you are thinking of starting your own honey business, get in touch with Renston’s Labels for your honey label needs.